Business owners across the country have discovered that both car graphics and vehicle wraps are an extremely effective way to generate local leads. There are tons of advantages that vehicle wraps have over other forms of advertising. This blog post will cover those advantages from the perspective of a company specializing in vehicle graphics in Charleston, SC.
Let’s get started.
Lower CPM
CPM stands for cost per thousand impressions. When compared to things like outdoor signs, print, radio and television, vehicle wraps stand alone and are more cost-effective. Business owners simply pay for the cost of the wrap itself and then reap the benefits by simply driving their vehicle around town. It works even better for multiple vehicles. Other advertising methods have continuous costs with limited results.
Attention Grabbing
When done right, vehicle wraps are extremely attractive and eye-catching. They stand out compared to all the other vehicles on the road and leave a lasting impression in the minds of those who see them. Most companies make the mistake of opting for the traditional white van with no signage or graphics on it. No one is ever going to think twice about it or remember anything about it. Vehicle wraps have the fantastic ability of drawing in eyes.
Reach a Wide Audience
Vehicle wraps reach a tremendous amount of people! It is dependent on some factors. This includes how many vehicles your company has, the size of the town they are driven in, and the amount of driving that they do every day. Regardless, even if you have one vehicle in a mid-sized town and do a small amount of driving every day, it is still absolutely worth the investment.
Your business can become mobile instantly and reach endless local customers. The potential number of leads due to this exposure may be overwhelming. So many businesses gain their customers from vehicle wraps compared to their websites. The best type of lead is a local lead where your customer knows exactly who they are working with. This ties into our next advantage.
Local Leads are King
Many modern businesses have the ability to service their customers regardless of location. This doesn’t work for businesses that require face-to-face interaction to seal the deal. However, if you run a company that does have the ability to do its business strictly online, local leads are still the best. This is true even if you aren’t meeting them in person. People just like to buy things from people that are close to them. So getting vehicle wraps for your, say, website design business is still an amazing idea.
It’s Not Aggressive
Rather than telemarketing or flashing signs, vehicle wraps attract attention without disturbing people. It’s not “in your face” and, in fact, many people enjoy looking at vehicle wraps. It’s more interesting than waiting for a traffic light to turn green. Customers respond really well to advertising that isn’t aggressive because they have nothing but positive thoughts towards your brand. Vehicle graphics in Charleston, SC are known for their attractiveness.
Offer Protection on Vehicles
Beyond the impressive benefits that vehicle wraps have for generating leads, they also keep the exterior of the vehicle protected from abrasions and scratches. Also, many customers worry about their current paint job and what will happen to it after the wrap is installed. Thankfully, your paint job is fully protected with the added bonus of protection from scratches and abrasions.
Durability and Longevity
Vinyl wraps in particular last for an extremely long time and are very durable. There are certain factors to take into consideration such as sun exposure, frequency of washing, climate, etc. However, all things considered, a typical wrap job lasts for a whopping five years before needing to be reinstalled. These five years can be extended provided that you perform care and needed maintenance. Think of things like parking in shadier spots. This helps a lot.
Get a Vehicle Wrap Today
Car wraps in Charleston, SC are best done by Carolina Wraps. We have over 20 years of experience in the industry and our work is 100% guaranteed. Vehicle wraps should only be done by professionals because inexperienced companies don’t get the installation right which leads to many problems for the customer. Get a quote here.