If your business doesn’t already empower its vehicles with promotional ability, you are really missing out big time! The cost is low and the value is huge. The audience that can be reached is extremely large. Next time you search “car vinyl wrap near me,” think of Carolina Wraps.
In this blog post, we will discuss the benefits of car vinyl wraps. Let’s get started.
So What is a Vehicle Wrap?
The name is self-explanatory. It’s a vehicle wrapped with branding — a digitally-printed mobile billboard. Professionals will work with you and your company to determine the best branding strategy for your car. It is then printed on vinyl in full color and the graphics will be eye-catching. The design is crafted through digital design software before being printed and having the vinyl film applied to the car. There are both full wraps and partial wraps. If windows get covered, they will still be able to be seen through, so that won’t be a problem. A high-quality and professionally installed wrap typically lasts 3-5 years.
Minimal Investment Needed
While the cost varies depending on the size of the wrap, it is negligible when thinking about the cost of other advertising methods. Rather than paying for ads on Google that charge you each time someone clicks on your website or paying for billboards every month, vehicle wraps are a one-time cost. Granted, eventually, you may need to update the wrap with a new promotion that is happening with your company. Either way, it’s totally worth it.
Your Brand Identity is Strengthened
Who really notices and pays attention to a blank white van? The reality is no one. However, people do notice vehicles with professional wraps. RYP & Becker Group found out that messages on vehicles have a 97% recall rate. Vehicle wraps are proven to increase consumer awareness of your company’s brand, product, and services. This creates an extremely powerful passive referral effect.
Reach a Wider Audience
If your traditional advertising method is electronic, consider the fact that not everyone is consistently using their phones and computers, especially more mature audiences. Car wraps will reach a wider audience compared to traditional advertising. The best part is that you already own the vehicles. You don’t have to share your advertising space with anybody else. It’s all yours. Car wraps act as rolling billboards. Even when your vehicle is parked, it’s still working by advertising for you. Perception Research has discovered that this type of advertising generates 2.5 times more attention than a static billboard.
Maintenance is Easy
The maintenance of vehicle wraps is not as complicated as you might think. It’s actually rather simple when worked on by professionals like us at Carolina Wraps. They can be updated and changed in minimal time by our team. We know you need to keep working so we won’t keep you waiting long.
Your Vehicle Gets Protection
Something that very few people know about vehicle wraps is the surprising protection that it offers your car. Your vehicle’s finish will be protected from road debris, small dents, as well as scratches. This maintains the value of your car in the event that you plan to sell it one day down the road.
Small Businesses Benefit
When you think of vehicle wraps, you might think be thinking about companies like U-Haul that you’ve seen on the road. Companies like these are huge but you don’t need to be part of a huge company to benefit from vehicle wraps. Even just one car driving in your local area will make all the difference in the world. Your small business can be put on the same playing field as major companies.
In Conclusion
The benefits of vehicle wraps are limitless. The risk is minimal, only considering the cost of installation. With all the facts discussed in this blog post, it’s likely that you are now convinced that this is worth getting into. Again, next time you search “car vinyl wrap near me”, or “vehicle lettering and graphics near me”, think of your friendly neighbors at Carolina Wraps.