With COVID and everything else going on in the world the past few years, many businesses have had to unfortunately close down. Some are thriving, but others are struggling to stay afloat. While each business has a unique set of circumstances, one thing is for sure. And that is updating your branding and highlighting your business’s personality should be at the forefront of your goals in 2022. That’s what this blog post will be all about.
Let’s first make a reminder that next time you search for “vehicle wraps near me,” think of Carolina Wraps.
A Boost For a Low Cost
Rebranding your whole business can be expensive. Think of paying for a new website design, logo, tv advertising, and everything else in between. It’s certainly doable and often it’s worth the investment. But for businesses that really need a quick and easy boost, there are more subtle ways to get what they are looking for. One of those things is vehicle wraps.
For vehicle wraps, your business’s fleet of vehicles, or hey, even your personal vehicle, will be covered in eye-catching graphics and text about your business. Here at Carolina Wraps, in particular, we are especially experienced when it comes to talking with our customers about their brand, understanding the personality, and offering mockups before anything is set in stone.
There are no recurring costs once the wrap is complete. Most vehicle wraps last five to seven years before showing signs of wear. Your vehicles become mobile billboards advertising 24/7 whether you are driving through town or parked at the bank. Vehicle wraps in Charleston, SC are best handled by Carolina Wraps.
You Can’t Ignore The Statistics of Vehicle Wraps
You get immediate results out of your mobile marketing campaigns. In fact, 29 percent of consumers said they were motivated to act and visit a retailer they saw in an ad within seven days of seeing outdoor advertising. Vehicle wraps are one part of outdoor advertising.
In modern times, we are bombarded with advertising regardless of where we are. Examples aren’t really necessary to say. While most ads just annoy us because they interrupt what we are trying to do, the reason they are consistently there is because they are proven to be effective. In fact, 30% of shoppers make their buying decisions based on ads that they see.
As we drive through town, we see a variety of different vehicles. There’s always that white van with a ladder attached to the roof. We see it time and time again. I often find myself curious when I see it and wonder what the business does. Imagine if that van had a vehicle wrap. It would be a lot more memorable. And this is certainly true because 49 out of 50 people surveyed said they notice ads on the sides of vehicles as they travel in their car.
Almost all advertising methods are very expensive and have a lot of risk involved. Think of running ads on Facebook for your business. There will be a cost every time someone even looks at the ad (an impression) in addition to when they click on the ad and go to your website. There’s no guarantee that they will end up buying anything, calling you, or even filling out a contact form.
On average, research has shown that vehicle wraps can generate 70,000 daily impressions, or roughly 101 impressions per mile. There are no recurrent costs and since it reaches more shoppers at a lower cost per thousand impressions than any other type of outdoor marketing, vehicle graphics are one of the most efficient and effective forms of outdoor advertising. Depending on your business, a single customer or a few customers will often pay for the cost of the wrap. So the risk has been eliminated.
As the passenger on a long car ride, I often find myself daydreaming and just looking for something to grab my attention once I get tired of looking at my phone. This is prime time for vehicle wraps and billboards to get my attention and actually be interested in it. In fact, ads targeting vehicle passengers and motorists reach over 95 percent of Americans.
Get a Vehicle Wrap Today
Rebranding your entire business for 2022 will take some cash. Start with some vehicle wraps for your fleet and once you start to see the return on your investment, you can begin saving for the rest of the rebranding strategy. Don’t worry if you aren’t an artist or a creative person. We cipf-es.org know how to ask the right questions and will do the heavy lifting for you. And remember, next time you search for “vehicle wraps near me,” think of Carolina Wraps. Contact us today.