In today’s modern world, companies go to the ends of the Earth to increase business. They try different strategies, some work, some fail, and some really, really fail. One thing that has found lots of success and shows no sign of slowing down is vehicle wraps and car lettering. That’s what this blog post will be all about. Next time you search for “vehicle lettering and graphics near me,” think of us at Carolina Wraps.
Let’s get started.
What is a Vehicle Wrap?
A vehicle wrap is basically a large vinyl graphic. It is designed, printed, and then applied over your vehicle’s paint. It’s affordable, easy, and quick to install. This is done for businesses that want to represent their brand on company vehicles. You become a mobile billboard for the world to see.
Okay, Then What Is Truck Lettering?
Now that we know what a vehicle wrap is, the next question is what is truck lettering? Truck lettering is the same thing as a vehicle wrap but it goes onto your truck. It can be any type of truck, regardless of shape or size. This includes but is not limited to:
- Company trucks
- Service trucks
- Delivery trucks
- Buses
- Box trucks
- Food trucks
- Concrete trucks
- Waste disposal trucks
- Tow trucks
- Dump trucks
- 18 wheelers
- And more
Even if your truck has odd grooves and a weird shape, we can still accommodate you. We have the ability to measure and print everything accurately and effectively.
Advantages of Truck Lettering
Truck lettering and vehicle wraps as a whole are taking over the advertising industry in terms of cost-effectiveness. It’s sincerely revolutionizing the space. Let’s talk more about the benefits.
Turn Your Trucks Into Brand Ambassadors
Sometimes when I am driving I see the long 18 wheelers driving across the country and I read all the truck lettering. Usually, on the back of these trucks, it will talk about why you should become a driver, how there’s great pay and benefits, etc. It almost makes me want to quit my job and become a truck driver! Truck lettering is very effective.
You can just add vehicle lettering or full wraps to get your trucks working for you 24/7. Even when your workers stop for lunch, your trucks are still working for you! Did you know that on average a person drives 300 miles per week? For trucks, it’s much higher. Vehicle lettering and wraps will promote your brand for every one of those miles. According to the American Trucking Association, 96% of people notice truck ads and 95% of Americans have been reached by vehicle wrapping advertisements.
Customization
You may think that you have little to no design skills. Even if this were true, it doesn’t matter. At Carolina Wraps, we are able to come up with designs for you on your behalf simply by asking you some questions about your preferences. Next we can come up with a mockup that you can view before it is printed and then installed.
Let us be the designers. You really don’t need to do much on your end. Carolina Wraps graphic designers can work with you to create an unforgettable design no matter whether it is spot graphics, a partial wrap, or a full wrap.
Affordability
Almost all forms of advertising have recurring costs. Often companies spend thousands of dollars every month just hoping that they will get new customers because of it. With vehicle wraps, and particularly truck lettering, this isn’t an issue because there is simply the one-time installation cost.
The average truck wrap cost is $2,500 but this will vary depending on the size of your truck. Most wraps last five years before needing to be reinstalled, sometimes more or less depending on how much you take care of it. Even if your wrap lasts just three years, the average investment cost could be considered just $69.44 per month. With a conservative estimate of 2,000 impressions per day, or 40,000 impressions per month, your company’s brand is shown to reach 1,000 impressions for $1.74 per month. That works out to be less than $0.0001 for every time that someone sees your truck. It’s absolutely a bargain and no other form of advertising can come close to comparing with that.
Get Truck Lettering Today
With all things considered, truck lettering is absolutely worth it. If you have questions or are ready to get started, reach out to us today. And remember, next time you search “vehicle lettering and graphics near me,” or “custom car wraps near me,” think of us at Carolina Wraps.