When you think of the words “car lettering” and see the picture of this truck, you probably think car lettering is the same thing as a vehicle wrap. They are actually a bit different. Car lettering has so much potential to boost your business and is totally worth learning about. That’s what this blog post is all about. Next time you search “car lettering near me,” think of Carolina Wraps.
Let’s get started.
What Is the Difference Between Car Lettering and Vehicle Wraps?
Vehicle wraps incorporate custom images, graphics, and text. Car lettering is mostly just about text. And vehicle wraps usually cover the entirety of your vehicle while car lettering focuses on just a small portion of it.
Benefits of Car Lettering
Car lettering has tons of benefits. Here are a few.
Minimalistic Design
The refined approach with minimalistic aesthetics is the first thing that catches the interest of prospective users. While a lot of companies prefer to be flashy and larger than life with their vehicle wraps, car lettering is a little bit easier on the eye.
Affordability
Compared to traditional advertising, car lettering and vehicle wraps beat out everything. For a small one-time cost, you become a mobile billboard. Even if you’re parked or sitting in traffic, you are advertising.
Car lettering costs less than vehicle wraps. It’s worth pointing out that vehicle wraps are already very affordable considering their longevity and the quick return of investment. But if money is really an issue right now, car lettering definitely has that advantage going for them.
Get Remembered
This is the big one. Rather than driving a plain white company van, you can get remembered with your business’s name and logo on your vehicle. Typically you’ll also have a few bullet points of what your business services are along with a website and or phone number.
On average, car lettering gets 30,000 to 70,000 impressions every day. So if you’re in the middle at 50,000, even if just one in ten thousand people contact you, that’s still five new leads per day. You obviously have the potential to get even more than that.
Here are some fun facts:
- A survey showed that one-third of people in the US make buying decisions from seeing business advertising on a vehicle.
- A business’s name is 15 times more likely to be remembered because of advertising on fleet vehicles.
- Print advertising costs between $9.35 to $22.95 per thousand impressions. Billboard advertising averages $2.18 per thousand impressions. Fleet graphics average just $0.77 per thousand impressions.
It’s Easy
While you may struggle with being creative, experts at places like Carolina Wraps will come up with different design options for you to look at on the computer before it’s installed on your car.
This is often the main reason why people are hesitant to come in. People get carried away thinking that they have to come up with their own design or hire a third-party artist to come up with a mockup. This often leads to people putting it in the back of their minds and never acting on it.
It’s such a relief to find out that they’ll come up with stunning concepts for you to look at as part of the service. The installation is very quick and you can walk out of there the same day with beautiful car lettering visible for all eyes.
Personalization
Even if you aren’t part of a company, car lettering and vehicle wraps are just so much fun and are becoming a very popular way to add style to your personal vehicle. Show off your hobbies, favorite sayings, names, Bible verses, or just do a color change on your vehicle! And when you want to update it, the car lettering and wraps are easily removable by professionals.
Car lettering and wraps go beyond cars. Think boats, motorcycles, golf carts, race bikes, trailers, and even campers!
Get Yours Today
Keep in mind that vehicle wraps are known to be a bit extra memorable compared to car lettering. So maybe start with some car lettering, see the benefits, then upgrade to an entire vehicle wrap. It’s fun, easy, and affordable.
Again, next time you search “car lettering near me” or “truck lettering near me,” think of Carolina Wraps. If you have questions or want to get started, you can contact us here.